Q1 2021 Ultracasual Games Performance on Android in Brazil

The first quarter of 2021 was eventful for ultracasual games on the Android platform in Brazil. Sensor Tower's data provides us with an intriguing overview of how these games performed in terms of downloads and user engagement. Let's delve into the specifics of each application's performance during this period.

Goo: ASMR Slime Simulator by EXOMIND started the quarter with a high note in downloads, peaking at around 57K in the second week of January before experiencing a sharp decline to virtually no downloads by the end of March. Despite this, weekly active users (WAUs) remained relatively strong, starting at over 100K and only dropping to 40K by the end of March.

Antistress - relaxation toys from JindoBlu maintained a steady download rate throughout the quarter, with downloads fluctuating around the 70K to 94K mark. Notably, the game showed an impressive number of WAUs, starting at over 500K and reaching as high as 725K in late January.

Kwalee Ltd's Draw it witnessed a gradual decrease in downloads from 48K at the beginning of the quarter to around 29K by the end. The WAUs followed a similar downward trend, starting at approximately 97K and halving to around 59K by the end of March.

Let's Create! Pottery by Infinite Dreams had a modest presence in the market with downloads in the single digits each week and revenue figures that mirrored this low engagement. The game did not report WAUs for the quarter.

Lastly, Demolish! by VOODOO experienced a significant spike in downloads in late January, reaching over 73K before declining again. The WAUs for this title peaked at over 150K in early February, but like its downloads, saw a decrease towards the end of the quarter, finishing at around 46K.

For more detailed insights and data on the performance of ultracasual games and other market trends, Sensor Tower's platform remains an invaluable resource for industry analysis and strategic decision-making.